This talk was given at a local TEDx event, produced independently of the TED Conferences. Janet Crawford dives into the unconscious associations that are often made with regard to gender. It’s hard not to reflect on our own unconscious associations as she talks through how our brain creates associations to help us make sense of the world. Her empowering talk speaks to men and women alike, challenging us all to help create the shift from one of blame to one of action through engagement and curiosity.

Janet Crawford is Principal of Cascadance and Founder of the Women and Innovation Lab. Combining insights from neuroscience, evolutionary biology, and experimental psychology, she helps leaders build productive, innovative and collaborative corporate cultures. With two decades of experience coaching and consulting for Fortune 500 companies, her client organizations span the who’s who of Silicon Valley and beyond. Janet holds a Masters from Stanford University and a BA from UC Berkeley.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, selforganized events that bring people together to share a TEDlike experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, selforganized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are selforganized.* (*Subject to certain rules and regulations)