⚠ Correction: 13:11 | Cosmopolitan misidentified the person speaking about legislation to protect child influencers. It is California State Senator Steve Padilla (DSan Diego).

Millennial and Gen Z content creators have built massive platforms—and fortunes—from splashing their children’s lives all over social media. In this mostly unregulated world of vlogs, TikTok, and sponcon, children are, for the most part, not entitled to a single cent they help earn. And despite allegations of exploitation and fears of AI and the Dark Web, the “sharenting” world is still split over what’s right and wrong.

Journalist Fortesa Latifi spoke with parent influencers on both sides of the issue: those who no longer make content featuring their kids and those who refuse to stop (and even a former nanny to an influencer family). And she digs deep into the murky world of influencer finances in this multibillion dollar industry.

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