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The Rise Fall and RETURN of Toys R Us

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Brand Breakdown

Step into the nostalgic world of the 80s and 90s, where Toys R Us ruled supreme. Everyone remembers their catchy jingle that echoed in our minds, “I don’t want to grow up, I’m a Toys R Us kid!”
But what happens when this magical land of toys faces a rollercoaster of ups and downs? In today’s video, we will talk about how the company became a global success, and what led to its inevitable downfall. Also, be sure to watch til the end of the video where we will cover the triumphant return that Toys R Us is making right now in 2023.

Thank you so much for watching!

@BrandBreakdown makes fascinating minidocumentaries about well known brands & businesses.
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posted by milakassapianb1