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Join us as we explore the incredible journey of New Balance, from its humble beginnings as the "New Balance Arch Support Company" to becoming one of the hottest names in athletic shoe market. Discover how New Balance weathered challenges, embraced its "Dad shoe" image, and maintained its commitment to support, comfort, and quality. Witness their collaborations with athletes and lifestyle influencers, their emphasis on normcore aesthetics, and their ability to adapt to shifting trends. Experience the timeless style and unwavering excellence of New Balance in the everevolving world of athletic footwear. Subscribe to The Casual for more insightful episodes of WTH and unravel the history behind iconic fashion brands.
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The Casual is the home of international fashion, culture, and lifestyle based in Tokyo, Japan.

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MUST READS!!!

Purple Cow Seth Godin: https://amzn.to/2OxBROs
Ametora W. David Marx: https://amzn.to/2RJpYau
Thread's Not Dead Jeff Finley: https://amzn.to/2SUAltd