In this video, I'll be doing a comparative style analysis of Betty Hofstadt Francis vs Megan Calvet in relation to the evolution and impact around the concept of the “ideal” image for women throughout the 1950s vs 1960s/early 1970s that are featured in Mad Men. The video will break down the fashion and expected behaviors of the two eras the characters come from and how it translated onto women along the barriers broken down around it through their personalities, lifestyles, and belief systems. Through this, we can understand how fashion and societal norms functioned together and evolved through this time as well as see the impact it had on real women during this period using Betty and Megan as examples

#MADMEN

CONTENT:
INTRODUCTION 0:00
BETTY: BELIEF SYSTEM FORMATION 2:50
BETTY: 50S IDEAL HOUSEWIFE 3:58
MEGAN: EPITOME OF THE 60S 6:36
MEGAN: THE NEW IDEAL WOMAN 9:38
BETTY: THE FORMER IDEAL DISSOLVES 10:30
BETTY: MIRROR OF THE 50S 11:09
THE SARTORIAL GAP 11:38
MEGAN: STYLE CONCEPT ADAPTATION 13:42
BETTY: STYLE INSPIRATIONS 14:06
MEGAN: IDEAL TO A FAULT 16:38
CONCLUSION: IMAGE OF NOSTALGIA 18:07

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MUSIC:
Oceans · LAKEY INSPIRED
Music promoted by NCM https://goo.gl/fh3rEJ

SOURCES:
The Concept of Belief in Cognitive Theory
https://link.springer.com/chapter/10....
Beauty & Aesthetics Psychology https://psychology.wikia.org/wiki/Bea...
Beauty Sick: How the Cultural Obsession with Appearance Hurts Girls and Women https://www.amazon.com/BeautySickCu...
Megan’s Outfits https://madmen.fandom.com/wiki/Megan%...
Betty Hofstadt Bio https://madmen.fandom.com/wiki/Betty_...
Megan Calvet/Draper Bio https://madmen.fandom.com/wiki/Megan_...
The 1950s Housewife https://www.historicuk.com/CultureUK...
Things Men found Attractive 50 years ago https://www.thelist.com/105405/surpri...
Costume Designer Jamie Bryant Interview https://www.refinery29.com/enus/2015...
Emilio Pucci Brand Definition https://www.worldcat.org/title/unexpe...

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