Step inside Fender’s Corona, California factory with Justin Norvell, EVP of Product, for an exclusive look at the craftsmanship and design behind American Ultra — our most advanced series of electric guitars and basses. Learn more about American Ultra here: http://bit.ly/2oBHhBb

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Fender Musical Instruments Corporation is the world’s foremost manufacturer of guitars, basses, amplifiers and related equipment. With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues, and many others.

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The Making of American Ultra | American Ultra Series | Fender
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