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VIDEO INTRODUCTION:

This failure of pepsi, teaches a very very important lesson on how to avoid a terrible product failure. From cocacola’s stand point it teaches us how to kill a competitors product using a marketing strategy!!!
So in this case study lets deep dive and understand,
Why did Pepsi release the crystal pepsi?
What went wrong with their business strategy?
How did Cocacola kill Pepsi’s opportunity?
And What are the lessons that we need to learn from this failure of pepsi?


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