Ecommerce is a rapidly growing industry all over the world. So what’s to come for shoppers, sellers, and marketers? Sean Summers is the executive vice president and chief marketing officer at Mercado Libre, the largest ecommerce and fintech business in Latin America. He joins awardwinning journalist Katie Couric in this episode of Future Ready to discuss trends and the future of ecommerce in Latin America.

Future Ready by Think with Google is a series that explores changing behaviors and new developments in the digital space. These videos aim to provide business leaders guidance when making decisions for the future. Watch awardwinning journalist Katie Couric and industry luminaries discuss rising trends that will shape a successful future.

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00:00 Introduction
00:18 What is Mercado Libre?
00:43 Scaling from $300M to $10B
01:34 Keeping up with trends
01:58 How to accommodate multiple audiences
02:48 How to satisfy both sellers and shoppers
03:18 The importance of a smooth user experience
04:44 How Mercado Libre’s mission changes lives
06:00 What will the future of ecommerce look like?
08:09 Outro