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Episode 580: Shaan Puri (  / shaanvp  ) talks to Jenny Hoyos, the 18yearold who has mastered the recipe of viral shorts. They break down her stepbystep process for creating content that pulls in over a 100M views.

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Show Notes:
(0:00) Intro
(2:14) How to build charisma
(6:35) The 4 criteria of a great idea (jumpcut)
(8:48) Make it personal
(15:20) Mastering the hook
(18:04) Metrics
(19:27) The first frame
(21:44) Foreshadowing
(23:12) Storytelling in one word is “change”
(25:47) The But & Therefore Rule
(27:56) Building the stakes
(31:18) Craft the close
(32:49) Steal like an artist
(34:50) Figure out who's watching
(37:21) Study the channel for outliers
(40:03) Where is the puck going?

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Links:
• Jenny Hoyos YouTube ​​   / @jennyhoyoslol  
• Charisma on Command    / @charismaoncommand  
• Miss Excel https://www.missexcel.com/
• Infinite Ratatouille Glitch    • Infinite Ratotuille Glitch  
• Steal Like An Artist https://austinkleon.com/steal/

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Check Out Sam's Stuff:
• Hampton https://www.joinhampton.com/
• Ideation Bootcamp https://www.ideationbootcamp.co/
• Copy That https://copythat.com
• Hampton Wealth Survey https://joinhampton.com/wealth

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Check Out Shaan's Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd





My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano