UK branding expert Michael Johnson has over 30 years experience in rebranding top names including Duolingo, Save The Children, and Shelter, amongst others. In this The Expert video for Domestika, Michael shares his opinion on Apple, Patagonia and London Underground, and explores what they've done right and wrong in order to establish a strong brand identity as some of the most valuable global brands. Using his failsafe 5.5 branding steps, his analysis can be used as tips for you to get the best results for your own branding projects, too. You can also find out more on the blog: https://www.domestika.org/en/blog/889...

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