Fast food is making us fat and I blame the drive thru. The truth is the drive thru uses some pretty dark psychological tricks to get us to buy more food.

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Companies are investing big bucks to study our behavior and then use our own brains against us in order to get us to buy more of their products. And when it comes to fast food drive thrus the manipulation starts before you even get into the parking lot.

Today we're going to discuss the different ways fast food restaurants like McDonald's, Burger King, Taco Bell, Wendy's and more use behavioral science and tricks such as 'dark nudges' to turn the drive thru into the moneymaking, cashcow that it is today.


TIMESTAMPS:
0:00 Obesity x Fast Food x Drive Thru
2:05 The Drive Thru IS Fast Food
7:25 The ZONES
14:06 Digital DriveThru Menu Boards (The Order Zone)
16:15 Starbucks' Biggest Discovery (The Power of Imagery)
18:58 Dynamic Menus
20:10 AI x Dark Nudges
21:34 A Future DriveThru Visit
22:57 The Fast Food Apps
24:50 Watch This Next

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(some) Sources:
https://dro.deakin.edu.au/articles/jo...
https://foodinstitute.com/consumerins...
https://studyfinds.org/fastfooddriv...
https://www.qsrmagazine.com/growth/fi...
https://www.qsrmagazine.com/operation...
https://corporate.mcdonalds.com/corpm...

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