Is breakfast the most important meal of the day? Today we're talking about the evolution of breakfast and how, in the turn of the 20th century, marketing companies convinced Americans to ditch their light breakfasts for the highfat, highsodium and cholesterol combo of bacon and eggs. From John Harvey Kellogg introducing cereal as part of the Puritanical agenda, to Edward Bernays using Freudian PR techniques to push bacon to the American public, there's a lot more to breakfast than meets the...stomach.

Links:

Adam Ruins Everything Bacon Episode:
   • Adam Ruins Everything  The Real Stor...  

The Secret History of Breakfast:
https://www.mashed.com/66838/secreth...

How Lobbyists Made Breakfast “The Most Important Meal of The Day”:
https://www.theguardian.com/lifeandst...

Breakfast Food in Colonial America: What Did They Eat?
https://oldeuropeanrestaurant.com/br...

Edward Bernays and Why We Eat Bacon for Breakfast:
https://gobraithwaite.com/thinking/ed...

Freud’s Nephew and the Origins of Public Relations:
https://www.npr.org/2005/04/22/461246...

Cancer: Carcinogenicity of the Consumption of Red and Processed Meat:
https://www.who.int/newsroom/questio...


Reddit post about Bernays:
  / edward_bernays_propaganda_and_corporate_me...  

Wikipedia links:
Breakfast: https://en.wikipedia.org/wiki/Breakfast
Clean Living Movement: https://en.wikipedia.org/wiki/Clean_l...

Intro 00:00
History of breakfast 1:23
What people ate for breakfast 02:20
US breakfasts 03:27
Healthy living/puritanical agenda 04:25
Breakfast cereals 05:33
Edward Bernays’ bacon marketing 06:23
Media literacy and deceptive PR 08:45
Food guilt 09:30
Adam Ruins Everything bacon episode 10:46
Final thoughts 11:45
Is breakfast the most important meal of the day? 12:00
Egg lobby/egg checkoff 12:27
Outro 13:20