The Maruti Suzuki Jimny was amongst the most talked about launches of 2023 but within a year of launch sales have dropped to low triple digit figures. Hormazd Sorabjee Editor, Autocar India and Sergius Barretto Managing Editor, Autocar India discuss what went wrong in the latest Autocar Deep Drive Podcast powered by Kotak Mahindra Prime.

Editor: Deven Bhalla

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Chapters
0:00 Introduction
0:36 Jimny sales decline
1:59 What went wrong?
3:25 No diesel option
4:58 Making a fun product practical
8:05 Overemphasis on offroad ability
10:08 Jimny 4x2
11:20 Discounts
11:50 Poor conversions
12:25 City and highway use
14:00 What can be done?
15:05 Social media and customer clinics
16:35 Electric Jimny
17:29 Global appeal
17:48 Toyotabadged Jimny
19:03 New engines
19:21 Looking ahead

Deep Drive Podcast | Autocar India
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