We often use words like “basic,” “overrated,” and “shallow” when we talk about the interests of teen girls. But teen girls are powerful: They push their passions into pop culture through sheer dedication — and in doing so, they consistently create cultural and economic value. It’s time to reframe the narrative and respect teen girls as the tastemakers they are.

Speaker: Lydia Tahraoui, MBA ’25

The LOWkeynotes Program features a series of nineminute ‘keynotestyle’ presentations from Stanford Graduate School of Business students about an idea they think could change lives, organizations, and the world. This presentation was delivered for the March 2024 LOWkeynotes season.