Just before the launch of the NS 400 which will be the biggest Pulsar ever, Adil Jal Darukhanawala, Editoratlarge and Sirish Chandran, Editor of evo India, delved into the significant landmarks of Bajaj Autos' evolving history. Bajaj Auto has come a long way from a rising sensation with the Chetak in the scooter market to uplifting the motorcycle segment with Pulsars. In this insightful podcast, they shed light on the inception of the Indian motorcycle space, along getting into the details on the government's role in shaping the market. They have also briefly discussed Bajaj Auto's strategic partnership with global brands like Kawasaki, KTM, Triumph and Renault. The discussion delves into the Pulsar rising craze, transforming the brand image and setting the standard for enthusiasts. Watch till the end for views on the EV push, the upcoming Pulsar launch and Bajaj Autos' first CNG bike. 


Chapters

00:00 Intro
01:30 Bajaj Auto history
08:13 BajajKawasaki partnership
22:50 Rajiv Bajaj joining the company
24:43 Bajaj Auto racing history
26:43 Pulsar development
31:31 Bajaj Auto moving out of Akrudi
36:23 What Pulsar did different?
40:03 Issues with Pulsar
41:13 DTSi engine
46:13 Bajaj and global alliance
57:03 BajajRenault patnership
1:02:13 Bajaj export market
1:11:13 Bajaj Triumph patnership
1:16:13 Bajaj taking on RE, EVs, CNG bike and outro

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