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In today’s episode of Figuring Out, Raj talks with Rajesh Dembla, an Investor & Entrepreneur having companies like Dunzo, Decentro out of many others in his portfolio. Hailing from Bangalore, Dembla has personified the idiom ‘Rags to riches’ and is a self made man in true sense.

Dembla shares his heart out about spending nights sleeping at railway platforms and rising from doing odd jobs to earn bread & butter for himself & his family, and what went behind the journey of becoming a successful investor & an entrepreneur.

Having built a successful career at Yellow Pages & Just Dial, Dembla discusses the business models of the two and sheds light on what worked for both of these companies and what did not. How investors in the startup ecosystem are willing to
make the companies spend at the cost of a risky burnout of funds.

How Indian customers & Indian employees are different from the West, how consumerism is changing in India and breaking down sales step by step is what you’ll get to watch in this podcast!

Make sure you watch this video till the end!



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Timestamps:

00:00 Introduction
02:01 Success of DMart
03:45 Reality of VC & startup ecosystem
5:01 Success of Dunzo
6:19 Spending nights at railway station
7:54 Best of humanity at railway platform
9:14 Worst of humanity at railway platform
11:27 First business started at railway station
14:04 First business lesson
16:44 Life lessons learnt from first business
18:05 Odd jobs for money
19:33 First Job at Yellow Pages
22:11 Breakdown of Sales
24:17 Formula of making Sales
26:13 Salesman Seduction
26:53 Just Dial journey
28:59 Just Dial, Success or Failure?
31:26 What went wrong at Just Dial?
32:49 Build VS Buy
35:03 Reason for the downfall of companies
36:47 Consumerism in India
40:16 Sanjeev Bikchandani’s Success decoded
43:15 How to focus & simply as a founder
44:46 No innovation without experiment
45:40 Indian Customers VS Western Customers
46:44 Indian teams VS Western teams
47:29 What is Zoozle
48:49 Ecommerce industry is not sustainable
51:31 Zoozle’s business model
54:43 Conclusion



My gear for shooting this video:

Canon EOS 200D II 24.1MP DSLR Camera: https://amzn.to/3GuiPFK
Canon EF50MM F/1.8 STM Lens: https://amzn.to/3WZOSoi
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Yunteng Aluminium Tripod (Vct690, Black): https://amzn.to/3ItEzV0
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Shure SM7B Cardioid Vocal Dynamic Microphone: https://amzn.to/3GPimiM
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GODOX SL150II 150W LED Video Light: https://amzn.to/3XeN0aL



About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.