00:00 Who are Adam, Jack, and Ryan of AJR?
01:40 Being internet kidz
04:47 Music in the TikTok era
08:41 Building community and fandom
11:08 Building fan depth
13:55 World’s Smallest Violin in the TikTok era
16:57 What’s the business of music today?
21:40 Being in a David Dobrik vlog
22:49 Their revenue pie chart
24:25 Playing dodgeball with fans on tour
25:36 Live storytelling in their concerts
29:54 Do you write songs for TikTok popularity?
31:40 Honest lyrics building parasocial relationships
33:39 Loss of the monoculture
39:09 Do you handle criticism differently?
41:48 Strategy of focusing on their biggest fans
50:07 Finding validation after achieving success
55:39 The goal of longevity
1:01:56 Playing MSG and The Forum
1:05:16 Songwriting for other artists
1:08:43 AI in songwriting
1:16:04 How they document everything on video
1:18:45 Is YouTube a revenue driver?
1:19:28 Their upcoming tour
1:21:12 What it feels like to be a rockstar

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ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.