Most users think of social media as a tool to promote themselves; in this video Brand Strategist Phil Pallen provides four types of tweets that you should be posting to Twitter — with only one, ‘Website Link,’ being used as a tool to communicate your own brand. As he explains, social media is not a tool for broadcast, it should instead be used as a means for conversation. By using a ‘Website Link,’ it draws the audience in longer than selfpromotion would. Using the ‘Quick Question’ framework as a sole way to engage allows the content creator the ability to be on or offbrand, while ‘Industry Buzz’ is an opportunity for you to reinforce the fact that you are an expert in the field you are promoting yourself in it also provides users tips and can subsequently grow your audience through retweets. Finally, Phil talks about how ‘Networking Effort’ should be the reason you are on Twitter — to meet new people and create brand awareness.

Speakers:

Phil Pallen Brand Strategist, Owner of Phil Pallen Collective

Located in Winter Park, Florida, Full Sail University offers associate's, bachelor's, and master's degrees designed for the world of entertainment, media, arts, and technology. Full Sail's creative approach to education provides an immersive, fastpaced, and relevant learning experience that mirrors the workflow and collaboration found throughout today's rapidly evolving industries.

Full Sail’s areas of study include music and recording, games, art and design, film and television, technology, media and communications, business, and sports marketing. Full Sail graduate credits include work on OSCAR®, Emmy®, GRAMMY®, ADDY®, MTV Video Music Award, and Video Game Award nominated and winning projects.

For more information about Full Sail University visit our site:
http://w.fullsail.edu/2yT04rR

Full Session:    • Social Media Strategy for Creatives |...