Merger and acquisition (M&A) events can be grouped into four broad categories that relate to the relationship between the acquirer and the seller (target). Those categories are:

horizontal M&A deals (buyer and seller are in the same business with different customers)
vertical M&A deals (buyer and seller are at different levels of the supply chain, e.g., a transaction between a manufacturer and a retailer)
concentric (buyer and seller have the same customers but different products or services)
conglomerate (buyer and seller operate in entirely unrelated industries)

In this video, Brett gives realworld examples of mergers and acquisitions that fit into each category. This video will help expand your basic M&A knowledge and provide a basic framework to begin analyzing deals.


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Have questions? Book a call, and talk to Brett today:
https://clarity.fm/brettcenkus'>https://clarity.fm/brettcenkus

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You can reach Brett through:

https://clarity.fm/brettcenkus'>https://clarity.fm/brettcenkus
  / brettcenkus  
  / bcenkus  
https://www.cenkuslaw.com
https://braatenwoods.com
https://mergerresources.com


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Brett A. Cenkus has 20+ years of experience in business law, finance, and entrepreneurship. Through Cenkus Law, PC, he provides advice and services for mergers & acquisitions (M&A), securities offerings, founders’ agreements, and other general business law issues.

Through Braaten Woods, LLC, Brett helps business owners in the lower middle market ($2MM $25MM) position themselves for sale, find buyers, negotiate, and close M&A deals.

Brett also maintains mergerresources.com, a site packed with free articles, videos, checklists, deal diagrams, template contracts, and other tools to help pass M&A knowledge to others.

Brett regularly consults with entrepreneurs and invests his own capital as an angel investor.

From 20102013, Brett served as Chief Legal Counsel of a publiclytraded international oilfield services company. From 2001 to 2006, he and a partner founded and built Paragon Residential Mortgage. Bridge Investments acquired Paragon in 2006.

Brett holds a Juris Doctorate from Harvard Law School and a Bachelor of Arts degree in Economics from Messiah College in Grantham, Pennsylvania.

Brett lives in Austin with his wife, Cathryn, and two children. He enjoys reading, squash, classic movies, great food and wine, and the New England Patriots.


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