That Aha Moment Insights Webinar Recording | Mat Shore 27th Oct 2022

Mat Shore is a world leading expert on Value Proposition and Insight Development. He's trained 35,000 people, in 27 countries over 20 years how to develop and use breakthrough insights in marketing and innovation. He's spoken on the subject in the boardrooms of some of the world's leading companies and his clients have an annual turnover exceeding $160 billion dollars.

In this oneoff webinar Mat Shore shares his tips on how to identify and use insights to supercharge your business, whether you are a large established brand or a startup

In this video he covers:

00:00 Intro
06:10 What is an insight?
17:25 Drill vs Hole
30:54 The formula for creating insights
39:25 The 5 Whys
40:10 Accepted Consumer Beliefs
46:20 Favourite examples of insights
51:56 B2B examples of insights
56:47 Bad examples of insights
59:00 Find out more
60:01 Your questions answered

If you want to chat to Mat about how he can help your organisation then drop him an email at [email protected], visit his website matshore.com

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