Doug Cunnington gets an update from his neighbor and friend Matt Giovanisci, the founder of Swim University. They discuss the challenges his website faced following the helpful content update.

Matt shares his journey from starting Swim University in 2006 to dealing with the impact of AI and search engine updates. They discuss the importance of diversification, the move towards video content, and the emotional roller coaster of running an online business.

MoneyLab
https://www.moneylab.co/podcast/

‍♂ Swim University
https://www.swimuniversity.com

DS502 Transcript
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Part 2
   • Swim University Loses Massive Traffic...  
Part 3
   • Swim University Loses Massive Traffic...  


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DOUG CUNNINGTON, PMP writes about Affiliate Marketing, Niche Sites, SEO, productivity, project management. His work has been featured all over the web, including Ahrefs, SEMrush, Empire Flippers, Niche Pursuits, Side Hustle Nation, The FI Show and more.

He's a Project Management Professional (PMP, certified in 2008 by the Project Management Institute). From the old, corporate days, and the PM skills come in handy.

00:00 Introduction
03:51 Matt Giovanisci's Journey
14:05 Emotional Rollercoaster of Running an Online Business
20:22 Impacts of AI on Skills Stacking
21:58 Complexities of Content Quality and SEO
26:23 HCU and Traffic Drops
32:10 Search is Dead
36:58 Horrible Content and the Future of SEO
39:55 Financial Management and Business Resilience
42:00 Wrap Up