A burnout and bankruptcy gave fashionista Willa Stoutenbeek a reason to think about where she was and where she wanted to go with her life. Sustainability was the answer. Not only as a way of live, but also in fashion. She believes this to be a shared responsibility. Both by the government as well as the consumer.

"Just because we are not prepared to pay just a little bit more, it does not mean that nobody pays the price."