What does it take to build a consumer brand? It’s about going to the consumer, listening to them firsthand, and perfecting the art of fulfillment, explains Sukhi Singh, founder of Sukhi Gourmet Foods, the first Indian food brand to be successful in mainstream American stores. It's also about learning what not to do!

About Sukhi Singh:
Sukhi is the founder of Sukhi Gourmet foods, whose colorful yellow boxes featuring a range of Indian cuisine adorn the maintream American establishments like Whole foods and Costco. One of only a handful of USDAcertified and third party audited Indian food vendors, Sukhi’s food brings the nourishment,stories and enchantment of India into the homes of people who want good food.

About INK:
INK is India's preeminent platform for the exchange of cuttingedge ideas and inspiring stories. Known for the annual INK Conference, INK Asia, INK Salon, INK Women, and programs such as INK Fellows, we are a community that accelerates the journeys of game changers. Connect with us: http://inktalks.com

#INKWomen #INKtalks #Indiancuisine #Culinary #Family #Nourishment