Starbucks SWOT Analysis 2024: Strengths, Weaknesses, Opportunities, and Threats

An indepth discussion of the strengths, weaknesses, opportunities, and threats (SWOT) for Starbucks as of 2024. This video looks into Starbucks' international brand recognition, devotion to quality, innovative business model, and impressive financial performance. It also critically examines Starbucks' weaknesses, like overreliance on coffee for revenue, susceptibility to price fluctuations, and intense competition. Potential growth areas like expanding into new markets, product diversification, collaborative alliances, and implementing a subscription service are discussed. The analysis concludes with identifying threats such as changes in consumer preference, economic downturns, and supply chain disruptions. Further, it provides commentary on recent controversies involving Starbucks that have led to global boycotts and reputational damage.

00:00 Introduction to Starbucks SWOT
00:25 Strengths of Starbucks
03:36 Starbucks' Weaknesses
04:58 Opportunities for Starbucks
07:40 Potential Threats to Starbucks
10:36 Closing Remarks

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