Her talk explores the social norms that govern behaviour when knowledge cannot be effectively protected as intellectual property.

Giada Di Stefano is Assistant Professor of Strategy and Business Policy at HEC Paris. She investigates when and why firms transfer competitive advantage knowledge, and was awarded the 2011 Premio Isimbardi, Milan's top honor for young researchers.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx