A simple story that illustrates the forces shaping social media.

This video is a metaphorrich explanation of Social Media. It tells of a town that changes as a result of democratization. It teaches:
• Social Media's role in giving people the power to produce video, music, etc. on the web
• How social media compares to traditional media
• How fans play a role in deciding what should be findable and popular
• The benefits of social media to individuals and organizations

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