“People don’t buy WHAT you do, they buy WHY you do it.”

Powerful message excerpted from the mostviewed TED talk of all time.

Start With Why How Great Leaders Inspire Action.


Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth.

Dave is a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.

Dave is the author of the #1 bestselling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

Grab Dave’s bestselling books: The NEW ROI: Return on Individuals & The NEW ROI: Going Behind The Numbers here: https://amzn.to/3yIv670
Connect with Dave on LinkedIn:   / davebookbinder  
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Check out https://www.NEWROI.com for more.