One of the biggest sales mistakes most startups, especially ones selling enterprise solutions and targeting AbovetheLine executives,  make that they don't focus on their prospect's PRIORITIES,

Instead most startups make their outreach and pitches all about their PRODUCT –

Hi NAME – I'm contacting you because I would like to give you further information about our product called _____...

or

"Hi NAME – Our company has a blahblah platform that does feature this and feature this... Would you like to see a demo?"

Ugh. Delete.

Occasionally I'll see  messaging that's PROBLEM–focused –

"Hi NAME – Even with a great sales team, there’s a good chance you’re hurting your growth if your blahblahblah is anything less than optimal..."

A little better, but even that isn't nearly good enough if you want to sell to ABL executives.

Executives get paid the big bucks because their job is to lead their company's strategic initiatives.

When they step in to the office every day, they're focused on their PRIORITIES – not the daytoday problems that crop up.

They have people down the chain that are paid to handle the fires.

And they definitely don't care about your product (even if it's AI or Blockchain or automates something or other...).

It's your job as a seller to know these priorities, and show how you can help those executives get where they want to go.

Check out the video for more details on this selling strategy...

BTW – This is just one of the selling strategies that you'll learn in the Sales Masterclass I'm running this month. 

If you're a #FinTech startup, or a #startup selling to the financial market vertical, you'll definitely want to join.

More details in the video in this post, and read more about the class on the Sales Masterclass page – link in the comments below.