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Kipp and Kieran are joined by Shaan Puri to discuss how to build a marketingfirst business as an entrepreneur. Learn differentiated tactics to play to your target audience’s interests, The power of fake authenticity, how to get the right audience to watch, the 3 engines of growth, and how to get good at project selection.

About Shaan Puri
Entrepreneur, investor, and host of My First Million podcast.
Connect with Shaan
Podcast https://www.mfmpod.com/
Twitter   / shaanvp  
Newsletter https://milkroad.com/

​​Want more from Marketing Against the Grain? Download the podcast: https://link.chtbl.com/dlPdNxbV

We’re on social media!
Twitter:   / matgpod  
TikTok:   / matgpod  

Timestamps
00:00 Intro
01:28 What's the hardest thing to promote?
02:04 4 examples of audiencefirst
13:36 Lessons from Shaan's proven businesses
14:00 Why podcasts are hard to grow
20:23 Has Shaan mastered storytelling and building his personality online?
26:28 Kieran's shady marketing past
27:59 The importance of project selection
36:54 Shaan's formula for all his businesses
41:59 Shaan's framework if you're considering walking away from something
47:16 Outro

About the Show
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.