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The best salespeople are great storytellers. How can you become a great storyteller? Simply watch this video of the storytelling master.
Author, Mike Adams, was the keynote speaker at the Sales Leadership Forum hosted by the Sales Leader Forums.
This is a full copy of that workshop titled "Seven stories every salesperson must tell". Learn the seven stories and boost your sales.

CONTENT INDEX

00:58 Connection Stories (Hook), + Mike's personal story
08:00 Why & how does storytelling work? The science
13:00 What are the Seven Stories for sales?
15:20 What is a story exactly?
23:00 Fight Stories winning mindshare. The Insight Story
27:37 Success Stories
33:53 Group storytelling
43:15 Stories to land the deal
44:37 Values Stories
48:00 Teaching stories the Sales Manager's story

Get a copy of Mike Adams book at: https://www.amazon.com/dp/1925648699
titled "Seven Stories Every Salesperson Must Tell"