The worldrenowned marketing and leadership author Seth Godin talks about the difference between leadership and management, the confusion surrounding them, and why the world needs more leaders.

Key Points:
• Management works well in terms of increasing economic efficiency and productivity. But, in the face of rapid change, the world needs leadership to get through this stage of unprecedented transformation.
• You should strive for excellence. Producing something truly great is the only way to build competitive advantage because sophisticated robots, artificial intelligence, and lowpaid labor will handle the trivial job of assuring quality.
• You should focus on “soft skills” which are actually “real skills”. Those are the characteristics that differentiate a potential employee from a robot.
• Effective leadership can help companies navigate difficulties and failures, and eventually find successful processes to get forward.

Questions to consider:
• How can you become more of a leader than a manager?
• How can you and your organization strive for excellence instead of just quality?
• Are you focusing on real skills?
• How can you make better processes in order to fail more efficiently?

You can also find a written summary of the keynote at https://www.nbforum.com/eventsummaries/

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