In this episode, Seth Godin shares his thoughts on meaningful work and changing everything. Seth is a renowned author, entrepreneur, and thought leader, known for his work in marketing, leadership, and the postindustrial revolution. He has authored over 20 bestselling books and founded several companies, including Yoyodyne and Squidoo. In his new book, "The Song of Significance," Seth offers a soulful reenvisioning of work and leadership, challenging us to do better in ways that matter.

In our conversation, we dive deep into the challenges of work in the 21st century, including the rise of AI, economic instability, and disengagement. Seth argues that we've been measuring the wrong things, and we need to have an honest conversation with each other about why we're here and what matters. We explore the purpose of work and how we can make work matter again, with people who care.

Some highlights we explore:

How AI is replacing mediocre work and what that means for the future of work
The importance of measuring the right things and racing to invent tomorrow
Why meaningful work is more important than ever
The purpose of a corporation and what really matters in a job
The importance of connecting with interesting problems and seeking meaning in our work

Enjoy!

ABOUT SETH:
Seth Godin is a renowned author, entrepreneur, and thought leader, known for his work in marketing, leadership, and the postindustrial revolution. He has authored over 20 bestselling books that have been translated into more than 35 languages, including "Linchpin," "Tribes," "The Dip," and "Purple Cow." Godin has also founded several companies, including Yoyodyne and Squidoo, and created the altMBA and The Marketing Seminar. He is a strong advocate for meaningful work and changing everything, and his newest book, "The Practice," focuses on this topic. In addition to his writing and speaking, Seth has been inducted into the Marketing Hall of Fame and has led workshops and seminars that have transformed the work of thousands of people.

ABOUT SETH'S BOOK SONG OF SIGNIFICANCE
The Song of Significance: A New Manifesto for Teams

A soulful reenvisioning of what work and leadership can be, from the visionary mind of renowned author and thought leader, Seth Godin

The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better.

Economic instability and the rise of remote work have left us disconnected and disengaged. Alarmed managers are responding with harsh topdown edicts, layoffs, surveillance and mandatory meetings. Workers are responding by quiet quitting and working their wage. But it doesn't have to be this way.

Through 144 provocative stanzas, legendary business author Seth Godin gets to the heart of what ails us; he shows what’s really at the root of these trends, and challenges us to do better in ways that matter.

The choice is simple. We can endure the hangover of industrial capitalism, keep treating people as disposable, and join in the AIfueled race to the bottom. Or we come together to build a significant organization that enrolls, empowers, and trusts everyone to deliver their best work, no matter where they are.

This is a book to share with bosses and coworkers, to discuss and put to action. No matter what our role, it’s within our power to change. Because, as Godin writes, “Humans aren’t a resource. They are the point.”


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Chase Jarvis is well known as a visionary photographer, fine artist and entrepreneur. Chase is cited as one of the most influential photographers of the past decade. As an entrepreneur, Chase created Best Camera the world's first mobile photo app to share images direct to social networks sparking the global photo sharing craze. He is currently the founder & CEO of CreativeLive, the world's largest livestreaming online education company, having delivered more than a billion minutes of free live education worldwide.