We’ve all seen it. The onslaught of kids shopping around Sephoras and Ulta's. Ruining displays, wiping fingers in the samples , demanding their parents buy them Drunk Elephant.

There’s a growing concern that Gen Alpha, ages 13 an below, are starting to use skincare at such a young age.

Are they ruining their skin? Should they be buying such expensive skincare? Should they be using skincare at all!?

Now I mentioned Drunk Elephant, and whilst its not just Drunk Elephant that seems to be super popular amongst the kids, there is a reason we are singling them out today.

From cancellation attempts to attacking rival brands like Glossier on social media, Drunk Elephant has a problematic past.

So why are 10 year olds flocking to Sephora to buy all of their products?!

When beauty turns ugly.


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For more videos about Korean skincare, kbeauty, hair tips and tutorials, skincare routines, product trials, Hauls, reviews, and lifestyle, then be sure to subscribe, and don’t forget to leave your questions down below!
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Remember that skincare is extremely personal to everybody's skin. What works for me, may not work for you. But I hope my videos give you some good ideas for products, techniques, and Ingredients to try.
Also, I'm obviously not a dermatologist or a doctor, so all opinions on products and anything else I'm presenting, are results and findings from my own experience and research.
And that's why I'm here, to share my research and my findings that go further than what is said on the bottle or Google!
But, everything I present is always a discussion for you to join in with :)
If you have any serious skin concerns, please see a dermatologist/doctor.
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Ad Disclaimer: The opinions expressed in my videos are all my own honest feelings. I will only work with brands and products that I truly love and use. Working with brands allows me to invest in my channel and create better quality videos for you guys :)