Search Engine Optimisation For Beginners In 2023, SEO is not difficult anymore. So in the next 15 mins you will be in a great place for the coming year if you own a business. For the GMB for Dummies don't miss • Google My Business for Dummies (Every...
Years ago, there were SEO courses on how to learn search engine optimisation. It was hard and gave very little return on investment.
1000s of SEO gurus and market agencies muddied it up and then made packages to purchase. Ultimately with massive promises and an exclusive ebook that revealed all yes right!
A bit like a magic trick, once revealed it ends the mystery so that the aim of this video to just talk your language.
if you understand the principle SEO (search engine optimisation) you can do SEO
The most simple starting point is this
SEO should be called HO or CO = Human optimisation or Customer optimisation
There is the principle every time you ask does the search engine want this or should i add that keyword, answer it with
HO or CO want? But why HO or CO and not SEO?
Because Search engines want you to do what customers want
Every time SEO moves it closer to what the customer wants, so just aim for the customer and meet Google there!
This is why there is only one real thing that is worth putting time and effort in from the biggest search engine Google
GMB
Your business in Google or on Google maps can exist only one way to truly get awesome traffic google rewards GMB listings
What is GMB think in terms of SHOW graphic
marketing with Yell / LinkedIn / checkatrade etc all in one traffic from Google search engine
why GMB so good?
HO or CO and not SEO what did you last type into Google look at your history
Where Order flowers online
where find the nearest dentist?
where is nearest coffee shop?
A good builder in London...etc
how is this decided
Google doesn't reveal its algorithm of over 200 settings switches etc
How to figure out what your customers are searching for
use Ubbersuggest or Google A to Z method
How to optimize your web pages for your target keywords
For my video on keywords go to • My KEYWORDS Guide To Google Business ...
Google my business for dummies • Google My Business for Dummies (Every...
See a complete business from scratch Episode 1
FREE Google My Business Course 2023: Introduction to GMB
• FREE Google My Business Course 2023: ...
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