To succeed in business, focus on meeting your target markets needs so well that you are their first choice brand. Your branding should stand out in a recognizable way that is inimitable so that customers who come across you come find you again years down the line that involves choosing your name and other brand identifiers for their legal distinctiveness and properly protecting them.

So they are intellectual property assets that competitors cannot copy. distinctiveness is what lasts, I support businesses to position their products and services correctly. And to create a distinctive brand. Using IP strategically take the scorecard to find out how you score for being the first choice brand buyers think of when looking for the products and services you sell. And learn how to improve your brand.

Take the Brand Tuned Scorecard: Are you the GoTo, First Choice brand for your ideal customers?

https://scorecard.brandtuned.com/