Roku (ROKU) stock received a downgrade from ""Neutral"" to ""Sell"" with a price target of $75 per share from Seaport Research Partners. Competition from streaming giants Netflix (NFLX) and Disney+ (DIS) and general pullbacks in media spending have presented ongoing challenges to the smart TV developer.

Seaport Research Partners Senior Analyst David Joyce joins Yahoo Finance to take a deep dive into Roku and discuss his thoughts on how the company will operate and perform moving forward.

""We're concerned that their ad growth right now seems to be lagging that of the digital video industry. We have them growing maybe 9% this quarter, another 9% next year,"" Joyce explains. ""In part, the upfront markets were a bit soft. They also rely on media and advertisements which has been delayed because of the writers and actors strike earlier this year. The rest of the digital video ad market should be growing in the 12% or 13% range, so on the margin it seems like their share is slipping. ""

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