A short 4m30s animation about how to visualize customer and product profitability. Introduces the whale curve concept, how it is created, what it tells us and how it changes as a result of gap analysis to determine the profit potential.

Links to two websites:

visualign.net = Visualign, a consulting firm specializing on data visualizations to improve business performance.

rapidbusinessmodeling.com = RapidBusinessModeling, a management consultancy firm with the mission to improve profitability.