To learn more about Porter's Generic Strategies take a look at the article at www.mindtools.com/portersstrategies

Porter's Generic Strategies are so called because they can be useful to you no matter what industry you work in, what products or services you sell, or whether you are a small or large organization.

According to Porter there are three main strategies that you can use to get an edge on your competition. These are: Cost Leadership, Differentiation and Focus.

To learn more about each of these strategies and how you can apply them in your organization take a look at our video.