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Michael Porter’s Book on 5 Forces: https://amzn.to/2LRxQaY
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According to Porter's 5 forces model. The competitive environment in an industry is most moved by 5 very distinct forces

The threat of new entrants
Threat of substitutes
Rivalry among existing companies
Bargaining power of buyers
Bargaining power of suppliers

These are in no particular order. The 5 forces model teaches us that an industry can often be complex and deserves to be analyzed from different aspects. It is important how many direct competitors a company has, but it is also important if they only have a few customers or if those customers can easily go for another product that one of our competitors produce. Ultimately, porters five forces are intended to be a more comprehensive way to analyze an industry for us as business owners or for us as investors looking for great companies with a competitive advantage.

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DISCLAIMER: I am not a financial advisor. These videos are for educational purposes only. Investing of any kind involves risk. Your investments are solely your responsibility and we do not provide personalized investment advice. It is crucial that you conduct your own research. I am merely sharing my opinion with no guarantee of gains or losses on investments. Please consult your financial or tax professional prior to making an investment.

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