Next into the Den is Startups 100listed company Ride25 and its cofounder John Readman. Specialising in cycling adventure holidays, Ride25 enables people to cycle all of the way from the UK to Australia in 25 individual fourday chunks and covers everything from food, accommodation, and medical for £1,250 a trip. John Readman seeks £250,000 in return for a 25% equity stake.

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

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