If you want to be a part of private trainings like this one, join us in our Pro Group Community for Creative Professionals: https://thefutur.com/progroup

Chris Do delves into the pivotal differences between personal brands that flourish and those that falter. Using iconic examples like Beats by Dre and contrasting performance marketing with brandbuilding, Chris uncovers the essence of longterm brand value and emotional connection. He explores realworld success stories, and fables, highlighting the crucial balance between immediate gains and lasting impact. Whether you're a budding entrepreneur or seeking to elevate your personal brand, this video offers indispensable insights into crafting a brand that resonates and endures.

In this episode:
00:00 Intro: Beats by Dre Story and Power of Personal Branding
02:45 Performance Marketing vs. Brand Building
05:30 Examples of Successful Personal Brands in Popular Culture
08:10 The Fable of The Grasshopper and The Ant: A Lesson in Preparation
11:00 Contrast between Brand Building and Focus on Sales
14:20 Importance of Emotional Connection and Community in Branding
17:40 Choosing Community Over Immediate Revenue
20:30 Building a Brand That Outlasts Product Superiority
22:00 Outro: Value of Building a Personal Brand

#PersonalBranding
#BrandSuccess
#MarketingStrategy
#Entrepreneurship
#BrandBuilding
#LongTermValue

FREE Resources here: https://thefutur.com/freeresources

Futur Accelerator
The stepbystep blueprint and coaching program designed to get your creative business off the ground:
https://thefutur.com/accelerator

✍ Other Courses, Templates, and Tools:
https://thefutur.com/shop

The Futur Podcast:
https://thefutur.com/podcast

Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations

Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur

Shorts Playlist:
https://www.youtube.com/@thefutur/shorts

We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.


Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media