The Hype: Fukubukuro (福袋) or Lucky Bag is a Japanese New Year custom where stores assemble grab bags filled with unknown random contents & sell them at a substantial discount, usually 50% or more off the list price. Popular stores' fukubukuro are often sold out quickly & some stores have lines of people waiting to Get Some! Recently, orders can be made online & the goods delivered or picked up at your convenience.

The Reality: Fukubukuro are an easy way for stores to unload excess & unwanted merchandise from the previous year, due to a Japanese superstition that one must not start the New Year with unwanted items from the previous year & start clean. Nowadays, some fukubukuro are pushed as a lavish New Year's event, where the contents are revealed beforehand, but this practice is criticized as just a renaming of selling things as sets.

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