(469) 2838043 https://900lbs.com/portfolio/carisli... This video showcases the highlights of a recent project completed by 900lbs for Caris Life Sciences (https://www.carislifesciences.com) a Precision Oncology company based in Irving Texas. Here is more about the project:

Caris invited 900lbs to create an interactive experience for their trade show booth at American Society of Clinical Oncology’s (ASCO’s) Annual Meeting 2022 in Chicago .

We were challenged to build an interactive 3D environment called the Nanoverse, which would showcase their transformative technologies.

A combination of data visualization and value prop narratives would educate internal staff and external customers on their testing capabilities and data platform. By emphasizing unique benefits of offerings for oncologists and biopharmaceutical researchers, Caris would have a fantastic redebut at ASCO, after a 2year event marketing halt due to COVID19 pandemic.


The Experience

Using Caris’ abstract patient data cluster from their platform, 900lbs dynamically populated an interactive 3D model (over 45,000 individual nodes / patient cases) that could be rotated, zoomed, and filtered by cancer type (lineage). Meanwhile, text and imagebased narratives presented summaries of Caris’s sample reports and publications for easytoabsorb storytelling.

We also integrated QR Codes, dispersed throughout the narratives around testing capabilities, to give guests access to detailed reports (which they could access after submitting an interest form designed for lead generation and automated marketing email followup). Viewers could see referenced publications’ citations at any time to enforce credibility of findings.

The experience concluded with a realtime outro cinematic showing a camera weaving through the cluster, discovery of Caris’s vitruvian man (unique brand imagery), and Caris’ motion logo with a web URL. The sound design and booth fabrication were incredible and fully immersed guests into the Caris Nanoverse experience (benefits of scale and multisensory design).
The Results

From an overall booth experience perspective, Caris generated more leads at this year’s event than any previous events.

We were incredibly pleased and thankful to be partnered with Caris in their effort to save lives via precision medicine.

We are excited about future updates to this experience so that it is more accessible and to further expedite Caris expansion of their incredible datadriven, lifesaving insights!


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