So THAT's why he didn't show up last year!! HA! Watch the first 3 episodes:

MOM VS. ELF #1    • MOM VS. ELF ON THE SHELF  
MOM VS. ELF #2    • MOM VS. ELF ON THE SHELF #2  
MOM VS. ELF #3    • MOM VS. ELF ON THE SHELF #3  

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