Misinformation is everywhere. 2020 amplified both the power and danger of misinformation in society. How did we get here and who is to blame? Blake Simpson has over 20 years of experience building compelling storytelling for some of the world’s most iconic brands across technology, QSR and retail. From her early days at 30 Rock with NBC News, to her current home at Under Armor, Blake appreciates the power of transparency and responsible storytelling and has always focused on creating consistent and compelling narratives for leaders, employees, consumers, and communities worldwide. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx