In this episode, Mike and Tom unveil powerful strategies to keep your business at the forefront of your customers' minds until the moment they're ready to make a purchase. Discover why the cost of acquiring a new customer is significantly higher than reselling to existing ones. Staying top of mind is not just beneficial; it's critical for the success of your business.

Biz Buds Podcast Episode 5, Standing Out and Differentiation (Originally aired on February 26, 2020)

0:00 The importance of staying top of mind with clients for business success
04:16 Consumer behavior and the impact of new technology
07:26 Staying top of mind with clients for future sales
13:20 Personalized marketing and staying top of mind with clients
20:49 Using pain points to sell products and services
29:24 Using psychology to build client relationships
37:14 Building relationships with clients through lunch meetings
41:41 Creating touchpoints to stay top of mind with clients and customers
46:53 Staying top of mind for clients through personalized gestures
52:18 Creating personalized touchpoints for clients
57:44 Building relationships with clients through proactive communication


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Tom Ross is a serial entrepreneur and founder and CEO of Design Cuts. He also coaches entrepreneurs on how to build successful online communities.
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