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In this interview, Drew and Rog discuss the importance of branding and how discovery is the most vital step in understanding your clients needs. Often times, people will jump right to deliverables, trying to show visuals and win over clients based on how great their designs are, but this might not set the client up for success down the road if you can't understand the intent behind needing a brand identity. Join us for the conversation, and post your thoughts in the comments!

More About Rog:
Rog How is Founder & CEO of How&How. After graduating as an engineer from Bristol University he went on to work in radio production for national and international stations in both the UK and Australia. He moved into marketing and audio branding at the BBC, and for 10 years led the stakeholder management and radio production of campaigns such as the Royal Wedding, the London Olympics and the General Election.

Rog founded and sold an eCommerce business as well as a coworking company, before cofounding How&How in spring 2020.

Rog is a branding mentor for incubator programs in Lisbon; has spoken and chaired panels at conferences around the world such as Web Summit, Tech LA Week, Hotsauce Conf NYC and UCLA; and regularly hosts and speaks at events around Europe and the U.S.

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Promo Codes apply to first time subscribers only. 25% Coupon code will apply to either monthly or yearly plans for the first time payment only. (Either your first month, or first full year).

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Timestamps For This Video:
0:00 Branding Design 101
0:30 Meet Rob from How&How
3:15 How Long Did It Take To Build A Branding Agency?
6:20 What’s The First Thing You Do With A Client?
11:00 When Do You Start Creating Visuals For The Brand?
12:40 Brand Identity Vs. Deliverables
14:20 How Do You Lead Discovery Meetings With Clients?
24:00 How To Get Answers From Decision Makers
32:00 When Do You Put Together A Proposal or Pitch Deck?
42:05 What Is Price Anchoring?
46:00 How To Get Better At Pricing Your Services
54:00 Where To Learn More About Rog & Final Thoughts

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#kittl #branding #branding101