Today’s episode of ConversionCast: digital marketing best practices being used by independent hotels, content driving B2B purchases, a roundtable conversation all about marketing mascots and their effect on a business, and last but certainly not least, the new Cheetos restaurant opening in New York City.

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This Week’s Marketing News:

The Content Qualities That Most Influence B2B Purchasing Behavior:
https://goo.gl/Azzp39

Trivago Urges Independent Hotels to Get More Involved in Digital Marketing
https://goo.gl/CDqEvW

Cheetos Is Opening a Restaurant, The Spotted Cheetah. And Yes, It Has a CheetosHeavy Menu
https://goo.gl/x4QFzy

Also Mentioned:

Converted Conference
https://www.converted.com/

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