As we come to the end of the March 2024 Core update, many things have changed in the Google landscape, and it’s time to start looking at where we landed.

And to help you navigate these changes, we wanted to bring a guest that’s out in the trenches every day Lily Ray

If you don’t know her from her work in a large SEO agency in New York, then you definitely know her as a prominent and very opinionated character in the industry she shares a ton of interesting insights about SEO on social media, including a lot of original research.

In this episode, Lily and Gael get straight to it and cover many of the hottest topics in search right now, including:

 the visibility changes of pure content sites and how your business model may affect your visibility
 Reddit and Quora monopolizing search results and how long it may last
 HCU, and the divergence between Google’s guidelines and what we observe
 signals outside of the “traditional” that Google is giving a lot of importance to these days
We also take a look at specific examples and they often break the rules so don’t miss out on this one.
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A special thanks to our sponsors for this episode, the allinone SEO tool set, Ahrefs:
https://www.authorityhacker.com/recom...
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Looking for 100s of more episodes like these? Check out our main YouTube channel:    / @authorityhacker  
Or visit our podcast page: https://www.authorityhacker.com/podcast/
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More about Lily Ray
Twitter:   / lilyraynyc  
LinkedIn:   / lilyray44755615  
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Timestamps:
00:00 Intro
02:10 Unhelpful content in Google
04:11 Takeaways from the March Update
06:03 SERP features
07:05 Winner from the update
10:48 Similarities to ‘Penguin’
14:27 Unfairly hit by HCU
17:55 Chaotic vs. Templated content
21:01 Category bias?
22:12 Dangers of following the crowd
23:53 Google’s mixed communications
27:36 Business model as a ranking factor
31:25 Evolution of SEO
35:19 EEAT vs. Domain Authority
39:39 May(day) 5th
43:44 The consequences
45:55 Adapting to Google products
50:17 Impact of SGE
56:04 TL:DW