A multidimensional, comprehensive approach to measure and to explain product quality for based on the latest research from the University of Geneva. Customers’ Experienced Product Quality (CEPQ) relies on the perspectives of customers and helps companies to manage the quality of their products more effectively.
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Additional Information
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[email protected]
[email protected]
https://www.unige.ch/gsem/en/research...
Das Guru, R. R., & Paulssen, M. W. (2020). Customers’ experienced product quality: scale development and validation. European Journal of Marketing, 54 (4), 645670. doi: https://doi.org/doi:10.1108/EJM0320....
Catenazzo, G., & Paulssen, M. (2019). Product defects are not created equal: prioritizing production process improvements. Production Planning and Control, 31 (4), 338353. doi:10.1080/09537287.2019.1638979.
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